Great John records and engineers all the crew’s music as well. The crew is coy when describing exactly what makes the producer’s work stand out-they don’t want to give away the “recipe,” Soto explains. “All of our artists got to work with John,” Sleepy Hallow explains. Quick-working Great John provides the sonic backdrop for Winners Circle. “And we felt like they saw our vision the clearest,” he continues. He points out the fact that RCA didn’t have “that many urban acts in-house” was an advantage, because the Winners Circle crew wouldn’t have to compete for time, attention, or resources. “We just felt like RCA was the best place for us,” Soto notes. The name, they tell Complex, came to them while watching SportsCenter (Soto explains, “I think they were featuring the horse races, and someone said, ‘Off to the winner's circle.’ We thought it made sense.”) Sheff G’s label and crew Winners Circle-Sheff, rappers Sleepy Hallow and Eli Fross, producer Great John, and management team Jeremy “Jerm” Soto and Karel “White” Jorge-have teamed up with RCA Records. In 2020, Sheff G has moved far beyond “No Suburban.” The Flatbush rapper has expanded his musical reach beyond drill, and now he’s preparing to grow his industry reach as well. The style, a hybrid of U.K.-style beats and Brooklyn street talk, first gained widespread notice in 2017 with a pair of songs: 22Gz’s “Suburban” and Sheff G’s powerful reply, “No Suburban.” Those tracks were key to introducing a young English producer to the world: AXL Beats, who helmed both songs and went on from there to bring his signature sound to an array of artists (including Pop Smoke and Drake). Recording Industry Association of America.In 2019, Brooklyn drill was the sound that was set to take over the world.
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