![]() Web developers work hard to optimize the backend of a website to ensure it looks and feels the same, every time you use it. That could mean simplifying a form, reducing a click in a user journey or just making the site load more quickly. Web developers want to make the web easy to use. Along the way, they take several measures to ensure the website feels smooth and responsive to the user, no matter which device they’re using. They receive the design files and translate them to the web. ![]() Web developers, on the other hand, are more practical in their approach. A website needs visual emphasis in key areas to drive engagement with calls to action like email sign-ups and purchases. A well-done website creates balance and hierarchy to all visual elements, like photo, video and copy. The web is a canvas unlike any other, and web designers always strive to deliver an experience that’s both innovative and engaging. To do all that, they rely on design skills and sensibilities like: From there, they’ll plan a user experience that supports those goals and a design that elevates the brand identity. They’ll begin by reviewing the clients’ goals and determining how to best organize and present all the information the website needs to house. Web designers are typically the first to get their hands on the project. They’re two sides of the same coin, but they each bring skills and philosophies that make the finished product something special. This is a typical way that websites work, but we can still optimize the home page using the other methods that we will discuss later on.On paper, you can think of it like this: a web designer plans for the visual design and user experience of a website a web developer brings those designs to life and programs the website to full functionality. Note that you do not need to apply Page Name optimization to the home page of your website, as the home page’s file name will always be index.html. In this case, you do not need to apply any SEO work on that particular page. For example, the ‘Contact Us’ page might be a page that you are not trying to get to rank high in search engines. There may be some pages in your website that you do not want, or do not need, to optimize. Repeat this process for every page in your website that you are trying to optimize for search engines.Publish your website, EverWeb will replace any spaces between words with hyphens.In the above example the file name will be ‘Left Handed Golf Clubs’. In the ‘File Name’ field, type in your desired page name.Next select the Inspector Window, then click on the Page Settings tab if it is not already selected.First highlight the page you want in the Web Page List.To change the name of your page in EverWeb: It is recommended that you use your primary keyword for your page name. If you use generic names for your pages such as ‘’ or ‘Home Page’, you will be wasting an opportunity to improve your website’s SEO. The page name is a great place to insert a keyword for this particular page. There is a subdirectory - ‘sales’ after the domain name, so the page name will follow after the subdirectory. The left handed golf clubs part of this URL is the file name. ![]() When you look at a web address, which is also known as a URL, the page name you see is in fact the file name that follows after the domain name.įor example, the domain name for the website of Paul’s Golf Shop is…Īnd the page we are currently looking at is…
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